Commercial AV Dubai — Boardrooms, Hotels & Corporate Offices

Commercial AV in Dubai operates at a different standard to the rest of the world. Boardrooms in DIFC require video conferencing systems that perform flawlessly across time zones. Hotels on the Palm Jumeirah expect audio-visual environments that match the physical quality of the property. Retail flagships in Dubai Mall demand digital installations that compete with the best in the world. We design and install commercial AV systems that meet these expectations — not systems that merely check a specification box.

Custom AV delivers commercial audio-visual integration for offices, hotels, retail environments, educational institutions and hospitality venues across Dubai and the UAE. We work from concept through to commissioning: system design, coordination with MEP and fit-out contractors, supply, installation, programming and full handover. Every commercial project is managed by in-house engineers — nothing is sub-contracted.

We are CEDIA members and authorised dealers for Crestron, Control4, Lutron and KNX. We also install and support professional AV from Extron, Shure, QSC, Samsung Commercial and LG Commercial. Our engineers are UK-trained and based full-time in Dubai, with direct access to regional manufacturer support and spare parts.

We meet with your facilities team, IT department or interior designer to understand the project brief: room types, use cases, headcount, technology preferences and timeline. For hospitality and retail projects, we also align with the brand standards team. This shapes the system design before a single specification is written.

Our engineers produce a full AV system design: equipment schedule, room layout, signal flow, control architecture and MEP requirements. We issue full cable schedules and conduit routes to your contractor. All specifications are issued in a format your fit-out team can build directly from.

We coordinate with your main contractor, MEP sub-contractor and interior designer throughout the construction phase. We sign off on cable and conduit installations before walls and ceilings are sealed. This is the stage where commercial AV projects are won or lost — errors fixed after fit-out are expensive.

Our in-house team installs, terminates, configures and programmes every system. Control interfaces, room booking integrations, video conferencing platforms and automation logic are all built and tested in-house to a documented commissioning standard. We do not hand over a system that has not passed our own QA process.

End-user training is included on every commercial project. We provide full system documentation, user guides and administrator credentials. Annual Maintenance Contracts include remote monitoring, software updates, preventive maintenance visits and priority response — keeping your system at full performance indefinitely.

Commercial AV investment in Dubai varies significantly by project type. A fully integrated boardroom with video conferencing, wireless presentation and room control typically starts from AED 60,000. A mid-size hotel deployment covering lobbies, restaurants and guest rooms ranges from AED 500,000 to AED 2,000,000+. Retail flagship AV installations for major brand environments run from AED 200,000 upward depending on footprint and content management requirements.

The primary cost drivers are: number of rooms and zones, video conferencing platform certification requirements (Cisco, Microsoft, Zoom), display and screen specification, control system complexity, and ongoing managed service requirements. Projects tendered without a proper site survey and brief almost always result in costly variations during installation. We provide accurate proposals based on actual requirements, not estimates from floor plans.

We do not compete on price with VAR resellers who supply equipment without design, installation or support. Our commercial clients pay for engineered systems that perform reliably over five to ten year lifespans — not for the lowest cost solution that passes a tender check. If that is the brief, we are probably not the right company.

Yes — most of our commercial work is coordinated directly with a main contractor, MEP sub-contractor and interior design firm. We attend project meetings, issue technical documentation in contractor-compatible formats and coordinate our site programme with the wider fit-out schedule. We are experienced working within FIDIC and NEC contract structures.

Yes. Commercial AV systems routinely integrate with IT infrastructure (VLAN configuration for AV-over-IP, network switch specification), room booking platforms (Microsoft 365, Google Workspace, EMS), building management systems and access control. We coordinate with your IT team directly and produce network requirement documentation for your infrastructure team.

Yes — all commercial installations are eligible for Annual Maintenance Contracts covering remote monitoring, scheduled preventive maintenance, software updates and on-site response SLAs. For hospitality clients, we offer SLA-backed response times appropriate for revenue-generating environments. We have clients in Dubai we have been maintaining since our UAE launch.

Yes. We have experience delivering against brand AV standards for hotel chains and flagship retail clients — including approved equipment lists, installation methodologies and commissioning documentation formats required by brand technical teams. We can work directly with your global AV standards team if required.

Yes. We respond to formal RFPs and tenders for commercial AV projects across Dubai and the wider UAE. We can provide company credentials, CEDIA certification, insurance certificates, trade references and completed project case studies as required. Contact us directly for tender submissions or pre-qualification questionnaires.